Hanoi launches massive promotional program to boost retail sales
The program is designed to drive consumer spending with quality products at discounted prices.
The program is designed to drive consumer spending with quality products at discounted prices.
Local consumers are not just looking for places to shop, but also a complete experience, including entertainment and eating out.
The Hanoi Midnight Sale, combined with Black Friday and other events in the Hanoi Promotion Month program, will be the starting point for the development of the city's night-time economy.
Beyond its record-breaking scale, the first Spring Fair 2026 feels less like a marketplace than a cultural crossroads, where regional identities, handcrafted goods and digital ambition converge, hinting at how Vietnamese products may find new value ahead of the Lunar New Year 2026.
09 Feb, 10:44 PMIn the days leading up to Tet, a spring fair in Hanoi’s Kieu Phu Commune turns everyday shopping into a shared cultural moment, where Vietnamese goods, local stories and festive anticipation meet in a rural setting.
09 Feb, 10:36 PMMore than a seasonal consumer event, the Spring Fair 2026 is steadily evolving into an open trade promotion platform where direct, practical connections between Vietnamese producers and international partners are formed.
09 Feb, 09:10 PMJapan’s businesses continue to rank Vietnam among their most attractive destinations in Southeast Asia, supported by rising profitability, expanding investment plans and closer government-to-business engagement.
09 Feb, 08:55 PMHanoi’s Spring Fair 2026 highlights traditional craft villages through interactive experiences, market expansion and digital promotion efforts ahead of Tet.
07 Feb, 05:04 PMThe venue will serve as a dedicated center honoring the finest Vietnamese brands and linking them with consumers via both in-person experiences and online channels.
07 Feb, 04:58 PMThe rail industry complex is expected to serve as the central pillar of a new era for the sector, marked by the emergence of high-speed rail and expanded urban rail networks.
07 Feb, 10:26 AMFood and specialty booths at Spring Fair 2026 are drawing strong crowds and sales as Tet approaches, reflecting rising demand for Vietnamese regional products with clear origins and trusted quality.
07 Feb, 10:11 AM