14TH NATIONAL CONGRESS OF THE COMMUNIST PARTY OF VIETNAM
Log in
Business

California wine, Nebraska beef introduced to Vietnamese customers

Fresh beef from America’s heartland and wine from the world’s 4th largest wine producer are now available for Vietnamese customers even the choosy ones.

Vietnamese customers can taste more California wine and fresh Nebraska beef in Vietnam after they were introduced in Hanoi on April 20.

The United Tastes of Food and Wine Reception with the attendance of US Ambassador to Vietnam Marc Knapper helped people explore the best beef from America’s heartland – the US farm production hub – and wine from the world’s 4th leading wine producer.

The event is held in collaboration between the US Embassy, the California Milk Advisory Board, and the Nebraska Department of Agriculture.

With introduction, true American tastes will reach Vietnamese customers in an effortless way instead of traveling thousands of miles to savor them as before.

California is home to 4,200 bonded wineries (excluding second tasting rooms and non-production bonded wine premises) which are mainly family-owned businesses and multi-generational facilities.

Meanwhile, beef production is the largest sector of agriculture in Nebraska, which ranks as one of the top three cattle-producing states in the US. In addition, the US is the world’s leading beef producer and most of the beef produced is consumed in the country.

United Tastes is a project supported by the United States Department of Agriculture with the mission to promote US food and beverages in Vietnam.

 US Ambassador to Vietnam Marc Knapper delivers a speech at the United Tastes of Food and Wine Reception held at Hilton Hanoi Opera, Hanoi on April 20. Photos: Linh Pham

 Wine from California, the world’s 4th largest wine producer.

 Ambassador Marc Knapper and Vietnamese chef Steven Long.  

 A dish made from Nebraska beef and some Vietnamese materials. 

 Nebraska beef used for Pho, Vietnamese noodle soup. 

 Good combination between American and Vietnamese cuisines and cultures.
 Ambassador Marc Knapper tries some Pho.
 Nebraska beef used in Pho.

  

 The ambassador is pleased with the combination.



Reactions:
Share:
Trending
Most Viewed
Spring Fair 2026 draws visitors on Hanoi traditional crafts through hand-on experiences

Spring Fair 2026 draws visitors on Hanoi traditional crafts through hand-on experiences

Hanoi’s Spring Fair 2026 highlights traditional craft villages through interactive experiences, market expansion and digital promotion efforts ahead of Tet.

Hanoi unveils space promoting local brands

Hanoi unveils space promoting local brands

The venue will serve as a dedicated center honoring the finest Vietnamese brands and linking them with consumers via both in-person experiences and online channels.

Hanoi tipped as emerging rail industry hub

Hanoi tipped as emerging rail industry hub

The rail industry complex is expected to serve as the central pillar of a new era for the sector, marked by the emergence of high-speed rail and expanded urban rail networks.

Regional specialties drive strong sales at Spring Fair 2026

Regional specialties drive strong sales at Spring Fair 2026

Food and specialty booths at Spring Fair 2026 are drawing strong crowds and sales as Tet approaches, reflecting rising demand for Vietnamese regional products with clear origins and trusted quality.

Hanoi launches product showcase spaces linked to Spring Flower Fairs ahead of Tet

Hanoi launches product showcase spaces linked to Spring Flower Fairs ahead of Tet

The program ranks among the city’s key trade promotion activities, aiming to stimulate domestic consumption, stabilize the market.

Vietnam to tax crypto asset transfers at 0.1%

Vietnam to tax crypto asset transfers at 0.1%

This approach mirrors the current tax calculation applied to securities transactions.

Hanoi craft exhibition showcases Tet goods as shopping demand rises

Hanoi craft exhibition showcases Tet goods as shopping demand rises

Featuring 100 booths, the exhibition brings together artisans and businesses from Hanoi and neighboring provinces, presenting handicrafts, gifts, decorations and specialty foods, while promoting craft villages and stimulating consumption ahead of the 2026 New Year.

Vietnam establishes support body for International Financial Center Council

Vietnam establishes support body for International Financial Center Council

Beyond internal coordination, the support body undertakes international cooperation, information and communication activities.