A report of the Ho Chi Minh City’s steering committee for the campaign “Vietnamese use Vietnamese goods” said that the ratio of Vietnamese goods range from 90-93 percent at Co.opmart stores; 90-93 percent at Satra supermarkets, 96 percent at Vinmart’s and 95 percent at Vissan stores.
The ratio of Vietnam-made goods range at 90-93 percent at Co.opmart stores
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The campaign also contributed to raising domestic firms’ awareness about the importance of the domestic market. Around 1,000 enterprises in Ho Chi Minh City have earned the title “High-quality Vietnamese goods” for their products.
Tran Tan Ngoi, Standing Vice Chairman of the Ho Chi Minh City chapter of the Vietnam Fatherland Front, said the combination of the campaign and a program to build safe food product chains has helped win more public attention and approval.
Company’s awareness of the importance of the domestic market has improved and they now pay attention to local customers’ tastes and seek to expand their distribution networks, even to remote areas, Ngoi said, adding that Vietnamese goods now account for a large proportion of sales in the city’s wholesale and retail system.
At the end of last year the city had 239 traditional markets, 207 supermarkets and 43 shopping malls. Most large distribution systems in the city actively participated in the campaign, he said.
However, Ngoi also admitted that despite achieving encouraging results the campaign had shortcomings because some localities in the city had not implemented it well.
Most businesses were small or medium-sized with limited competitive capacity, so they faced difficulties in competing with imported products, especially amid deeper international integration, he said.
Though official agencies had made efforts to regulate quality and prices, a large number of fake and poor quality goods were still sold in the market, affecting the prestige of Vietnamese goods as well as causing difficulties for domestic businesses in expanding their production and trading, he added.
Besides, he said, a certain segment of consumers, especially those with high incomes, preferred imported goods to those made domestically.
According to the steering committee for the campaign, Ho Chi Minh City intends to push forward with the campaign in 2018-2020 along with providing assistance for local enterprises in enhancing production capacity and product quality to better meet local consumption demand and change consumers’ habits.
It is also necessary to intensify market management to prevent fake products from marring the prestige of high-quality Vietnamese goods.
Vo Thi Dung, Deputy Secretary of the city’s Party Committee and head of the campaign’s steering committee, urged relevant agencies to review their publicity methods to improve efficiency.
They should “intensify checks to prevent fake goods” since they threaten consumers’ health. They also need to increase consumer confidence in local products, she said.
Enterprises should focus on improving their production technologies to produce consistently high quality products, she said.
The campaign “Vietnamese use Vietnamese goods” was first launched in 2009 by the Party’s Politburo. On April 10, 2015, the Party Central Committee’s Secretariat issued a conclusion requiring stepping up the Party’s leadership of the implementation of the campaign.
