Online shopping revenue accounted for 4.9% of total retail sales of goods and services in 2019.
Around 44.8 million people, or nearly 50% of Vietnam's population, shopped online last year, according to the latest e-commerce report conducted by the Vietnam eCommerce and Digital Economy Agency (iDEA) under the Ministry of Industry and Trade (MoIT).
Source: Vietnam’s E-commerce White Book 2020. Chart: Nhat Minh |
According to Vietnam’s E-commerce White Book 2020, the number of online shoppers grew about 1.12% year-on-year. Average spending for online shopping was US$225 per person, 40.6% higher than 2015 and 11.3% than 2018.
Vietnam’s retail e-commerce revenue increased by 25% to US$10.08 billion, accounting for 4.9% of total retail sales of goods and services in 2019.
iDEA also pointed out that 77% of Internet users, mostly between 18 and 25 years old, shopped online at least once in 2019, most of whom accessed online shops through mobile devices.
The most notable trend highlighted in the white paper was Vietnamese consumers’ shift from traditional online shopping to e-commerce mobile applications.
Source: Vietnam’s E-commerce White Book 2020. Chart: Nhat Minh |
Online sales platforms are forums and social media networks, which reported a 57% year-on-year rise in sales in 2019 compared to 36% in 2018, despite the growing number of reports related to scams and phishing.
Cash remained the most preferred payment method for 86% of consumers, followed by domestic ATM cards (39%), credit cards (17%), and e-wallets (18%). The white paper attributes the decline in non-cash payment to skepticism over product quality, fear of data breaches, and subpar customer service.
Source: Vietnam’s E-commerce White Book 2020. Chart: Nhat Minh |
Vietnam has set a target that the e-commerce industry would grow by 25% per year to US$35 billion with more than half of the population shopping online by the end of 2025. Cash payments in e-commerce would account for 50% and the average spending for online shopping would be about US$600 per person a year.
Other News
- Hanoi remains in the top 10 national exporters
- Deputy PM orders gold market inspected this week
- Gov’t seeks to defer US$160 million owed by Vietnam Airlines
- Vietnam to step up effort against gold smuggling
- Food hygine model in Hoan Kiem enhances Hanoi's appeal
- Vietnamese Gov’t approves purchase of Laos wind power
- Vietnam c.bank eases gold auction conditions
- Hanoi earmarks US$55.4 billion to build 600-km metro network by 2045
- Vietnamese Gov’t expected to tighten gold transactions
- US taking move to recognize Vietnam as market economy a welcome sign: MoFA
Trending
-
Deputy PM orders gold market inspected this week
-
Vietnam news in brief - May 17
-
Russia fully supports Vietnam's entry into BRICS: Ambassador
-
Hanoi's 70th liberation anniversary literary and art contest launched
-
Japanese duo of illusionists to wow audiences in Vietnam
-
Walking tour to experience public arts in the heart of Hanoi
-
Propaganda poster contests launched for Hanoi’s 70th liberation anniversary
-
Bas-reliefs on Hue's nine dynastic urns listed as UNESCO heritage
-
Hanoi's oldest book street preserving the city's reading culture